PARSED CONTENT

The web site had the following in the web page, "If Business Insight is your Passion, ISBM is your Destination." I noticed that the web site stated " A SWISS HOSPITALITY, TOURISM, AND BUSINESS MANAGEMENT SCHOOL." They also said " If Business Insight is your Passion, ISBM is your Destination. March 1999 started the Idea of an affordable Business Education, in December 2004 the school idea becomes more needed for International Students who are looking for a Swiss Quality Education with an affordable study fee, in 2016 the ISBM school management team started offering new programs with different study methods." The meta header had business as the first optimized keyword. This keyword is followed by management, swiss, and hospitality which isn't as important as business. The other words isbm-school.com uses is tourism. schoolisbm is included and could not be understood by search engines.